Thursday, January 27, 2011

Jaguar celebrates 50th birthday of E-Type sports car

By Nigel Case
Jaguar is celebrating the 50th anniversary of the E-Type, the brand's iconic sports car with events all year. One of the events, so far, is not the introduction of a new E-Type, as much as the brand's fans would love to see it.

If there is to be one, it's likely to show up at the Geneva Motor Show and the New York Auto Show and the Goodwood Festival of Speed where Jag says its going to celebrate.

Nothing says Jaguar like the E-Type. It debuted in Geneva in 1961. The car defined the sleek, low-slung, muscular appearance that still defines Jag.

"Half a century of progress has not diminished the significance of the E-Type," said Mike O'Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. "It was a sensation when it was launched, and remains Jaguar's most enduring and iconic symbol."

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